20 beneficial actions,
1 solo prodotto

Instant treatment without rinsing

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Make your beauty
bloom again

Botox Effect Line is for your hair
what light and water are to a flower

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Bright colors
for thick and robust hair

Free your creative soul to define your own style

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The regenerating solution
for every need.

Treat yourself to a pampering of well-being for your hair.

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Daily Pro.Shampoo
Daily Pro.Shampoo

Shampoo for frequent washing. It gently cleanses, allowing a daily washing of the hair...

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Daily Pro.Cream
Daily Pro.Cream

Frequent washing hair cream. The delicate formulation allows daily use and it is suitable for all hair types...

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Keeping Pro.Shampoo
Keeping Pro.Shampoo

Color maintenance shampoo. Specifically designed for colored hair, nourishes and moisturizes...

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Keeping Pro.Mask
Keeping Pro.Mask

Color maintenance mask. It nourishes and moisturizes the hair, carrying out an intense acidifying action...

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Yell-Ø
Yell-Ø Pro.Shampoo

Anti-yellow shampoo. Ideal mix, with a delicate protective action...

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Yell-Ø
Yell-Ø Pro.Mask

Anti-yellow mask is ideal for counteract the yellow and orange reflections...

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2Phase Pro.Essence
2Phase Pro.Essence

Biphasic detangling treatment for the care and beauty of the hair. It nourishes and deeply moisturizes...

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Rebalancing Pro.Oil
Rebalancing Pro.Oil

Post-colouring, bleaching or permanent decongestant lotion. Purifies skin, eliminating residue from alkaline treatments...

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Lasting Pro.Gel
Lasting Pro.Gel

Strong fixing gel. Ideal for shaping and long fixing even for the most extreme look...

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Curlyon Pro.Mousse
Curlyon Pro.Mousse

Styling mouse for curly hair. A delicate formula for hair providing hydration with no added weight...

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Shapefix Pro.Mousse
Shapefix Pro.Mousse

Fixing mousse. When used during drying, it helps to achieve the desired style and long-lasting hold...

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Finalizing Pro.Spray
Finalizing Pro.Spray

Hairspray. Perfect for refining and holding the style without weighing the hair down; it holds even the most extreme looks for hours...

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Curling Pro.Solution
Curling Pro.Solution

Curling system (Curling liquid + Neutralizer) for any hair type. Its Cysteamine and Hydrolysed Keratin-based...

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Pro.Deco Decolorante
Pro.Deco bleaching

Extremely powerful bleach - Mixing 1:2...

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Pro.Deco9 Decolorante
Pro.Deco9 bleaching

Extremely powerful bleach (9-tones) with anti-yellow action...

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Liquid Crystals Pro.Oil
Liquid Crystals Pro.Oil

They give new light, confer softness and improve hair manageability...

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Pro.Color
Pro.Color

Permanent color dye with very low ammonia content...

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Pro.Color
Supèrb Color

Ammonia-free permanent colouring...

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ABC of active ingredients

principio attivo olio di oliva
Olive oil

Olive oil is the ally for shiny and robust hair. Thanks to its antioxidant and reinforcing properties, it takes care of the hair giving a new light.

principio attivo alloro
Laurel

Laurel is extremely beneficial for hair thanks to its strengthening and antioxidant properties. It helps to reduce dandruff and helps prevent hair loss.

principio attivo caffeina
Caffeine

Caffeine is the ideal ingredient to facilitate the growth and vitality of the hair follicles. Thanks to its strengthening properties it helps to prevent hair loss.

principio attivo pantenolo
Panthenol

Panthenol is a true ally to give hair brightness and vitality. Its regenerating, soothing and moisturizing properties promote the appearance of a healthy hair.

principio attivo edera
Ivy

Ivy is a plant with invigorating and revitalizing properties. Promotes hair shine and counteracts the presence of dandruff.

principio attivo proteine del grano
Wheat protein

Wheat proteins give shine and volume to the hair. Thanks to their nourishing and moisturizing properties, they take care of the hair fiber.

principio attivo estratti di limone
Lemon extracts

Lemon extracts and their source of Vitamin C are the perfect allies to strengthen and protect the hair. The nourishing properties guarantee a softer and silky hair.

principio attivo liposomi
EFB5 liposomes

EFB5 liposomes promote elasticity and vigor. The molecules penetrate deeply taking care of the scalp. They help prevent hair loss.

The challenge of PRO.CO

Trace the story of your beauty

STYLE TRENDS

The world of hair is in constant revolution and we together with it.

EXPERIENCE

Our set of skills is at your disposal.

MADE IN ITALY

Our strong point when it comes to beauty and quality products.

TECHNICAL TEAM

Our experts make a difference in style matters.