Inspiration, ideas and style

We put your hair and your look needs at the center.
The Pro.co brand of the Lab37 Group was born from this concept. An innovative brand from which a line of professional products for hairdressers is born, ideal to meet the needs of the market, but in particular of the consumer.

The Lab37 Group offers its thirty years of experience in the beauty sector and creativity to create quality products capable of obtaining excellent results. Within the Pro.co products there is an exclusive mix of active ingredients, selected with care in the laboratory, ideal for promoting scalp health and improving the yield of the scalp's shine.

Thick, robust and shiny hair. Pro.co is the ideal solution for hairdressers and professionals in search of the best ally for their daily beauty challenges. A line designed to take care of hair with brilliant and long-lasting results.